The Science

Dentist-developed, holistic oral care that actually works.

We designed a low-abrasion toothpaste with just four ingredients—no fluoride, SLS, carrageenan, or sugar alcohols—so it’s kind to enamel, soft tissues, and your gut.


Only Four Ingredients

Together, these four ingredients don’t just “clean” your mouth — they rebalance moisture, brighten teeth, freshen breath, deliver antioxidant support, and actively restore enamel. Oral care that works with your body, not against it.

Baking soda doesn’t just balance pH and fight plaque — it’s also a gentle natural whitener. Its tiny, water-soluble crystals polish away surface stains without scratching enamel, helping your teeth look brighter over time. Because it neutralizes the acids bacteria thrive on, it also freshens breath at its source.

Research shows that toothpastes with baking soda remove more plaque and stains than those without, all while being safer on enamel than many common abrasives. Think of it as nature’s way to cleanse, brighten, and refresh your smile.

  • Tschoppe, Peter, et al. "Enamel and dentine remineralization by nano-hydroxyapatite toothpastes." Journal of dentistry 39.6 (2011): 430-437. This study shows that n-HA remineralizes teeth in a lab setting as well as fluoride.
  • Vano, Michele, et al. "Effectiveness of nano-hydroxyapatite toothpaste in reducing dentin hypersensitivity: a double-blind randomized controlled trial." Quintessence international 45.8 (2014). This study shows that n-HA is very effective at reducing tooth sensitivity.

Coconut oil is rich in lauric acid, a medium-chain fatty acid with natural antimicrobial effects. This means it can help reduce the growth of odor-causing bacteria, leaving your breath fresher. But there’s more — coconut oil also supports saliva flow. Saliva is your mouth’s built-in defense system: it naturally washes away food particles, neutralizes acids, and delivers minerals that keep enamel strong.

A moist, well-hydrated mouth is a healthier mouth, and coconut oil helps create that environment. Add to this its mild whitening effect — studies show oil pulling with coconut oil can lighten stains — and it becomes clear why this ingredient has stood the test of time. In Yin & Fang, it brings both soothing moisture and plant-based protection.

  • Pardiñas López, Simón, et al. "Anti-inflammatory and antimicrobial efficacy of coconut oil for periodontal pathogens: a triple-blind randomized clinical trial." Clinical Oral Investigations 29.4 (2025): 182. This shows coconut oil has a very beneficial impact on the oral microbiome. It reduces the bad bacteria while promoting the good bacteria.

Cocoa butter is the pure, stable fat pressed from cacao beans. In our formula, it acts as a gentle, biocompatible base that coats teeth and gums, helping active minerals stay in contact with enamel longer. But cocoa is more than just a fat: it’s considered a superfood rich in antioxidants and naturally containing theobromine. Theobromine has been studied for its potential to support enamel remineralization and protect against tooth sensitivity. Antioxidants from cocoa can also help counteract free radicals that contribute to gum inflammation.

By reducing bacterial adhesion to tooth surfaces, cocoa butter further supports fresher breath and a healthier oral environment. Beyond the science, it’s what makes our paste creamy, soothing, and never harsh — a base that truly nourishes.

  • Fideles, Simone Ortiz Moura, et al. "Biological properties and antimicrobial potential of cocoa and its effects on systemic and oral health." Nutrients 15.18 (2023): 3927. Shows cocoa butter has incredible micro and macro nutrients, antioxidants, and it also has been shown to be beneficial for the oral and gut microbiome. 
  • Amaechi, B. T., et al. "Remineralization of artificial enamel lesions by theobromine." Caries research 47.5 (2013): 399-405. Theobromine, found in cocoa, has tremendous remineralization potential as an alternative to fluoride.

Your teeth are made of hydroxyapatite. Nano-hydroxyapatite is that same mineral, only in particle sizes small enough to bind to microscopic defects in enamel. These particles smooth the surface, repair early lesions, and plug open dentin tubules that trigger sensitivity. The result? Stronger, shinier, less sensitive teeth.

A smoother enamel surface also makes it harder for odor-causing bacteria to cling, so it supports fresher breath in the process. For those who want fluoride-free protection, n-HAp is the gold standard: safe, biomimetic, and backed by clinical research.

  • Tschoppe, Peter, et al. "Enamel and dentine remineralization by nano-hydroxyapatite toothpastes." Journal of dentistry 39.6 (2011): 430-437. This study shows that n-HA remineralizes teeth in a lab setting as well as fluoride.
  • Vano, Michele, et al. "Effectiveness of nano-hydroxyapatite toothpaste in reducing dentin hypersensitivity: a double-blind randomized controlled trial." Quintessence international 45.8 (2014). This study shows that n-HA is very effective at reducing tooth sensitivity.
Fluoride-free SLS-free Carrageenan-free No sugar alcohols

What we skip—and why

We skip common additives—here’s why we choose not to use them.

Collapsible content

Carrageenan

Serves as an effective emulsifier, preventing the separation of ingredients. However, carrageenan has been shown to negatively impact gut health and its consumption is linked to gastrointestinal inflammation and even colon cancer.

  • Borsani, Barbara, et al. "The role of carrageenan in inflammatory bowel diseases and allergic reactions: where do we stand?." Nutrients 13.10 (2021): 3402. This review paper highlights that there are legitimate studies that link carrageenans to inflammatory bowel disease in some portion of the human population.

Fluoride

While controversial, fluoride is commonly added to toothpaste for its purported dental benefits. However, excessive fluoride exposure may lead to fluorosis, a condition that affects tooth enamel and appearance. It can decrease quality of bone formation and is shown to have  a negative impact on the thyroid hormone.

  • Kheradpisheh, Zohreh, et al. "Impact of drinking water fluoride on human thyroid hormones: a case-control study." Scientific reports 8.1 (2018): 2674. This paper supports the claims that fluoride is an endocrine disruptor.
  • Yu, Qiuli, et al. "Effects of drinking water fluorosis on L-type calcium channel of hippocampal neurons in mice." Chemosphere 220 (2019): 169-175. This research highlights that fluoride does impact neurological physiology in animals and gives support to the claims that fluoride is a neurotoxin.

Peppermint Oil

Although the taste of peppermint can be quite refreshing when brushing your teeth, mint flavoring ingredients are harmful to your gut microbiome.

  • Balloni, Stefania, et al. "Cytotoxicity of three commercial mouthrinses on extracellular matrix metabolism and human gingival cell behaviour." Toxicology In Vitro 34 (2016): 88-96. This study highlights how essential oils can act as broad spectrum antibiotics and have adverse effects on cell tissues. Structural and tissue integrity can be compromised with continued use over time. 
  • Abers, Mareshah, et al. "Antimicrobial activity of the volatile substances from essential oils." BMC complementary medicine and therapies 21.1 (2021): 124. This paper shows that essential oils function similar to that of broad spectrum antibiotics and indiscriminately kill bacteria, both the good and the bad.

Silica

Abrasive silica is utilized in many conventional toothpastes for its cleaning properties. However, it can be overly abrasive and potentially damage tooth enamel with prolonged use.

  • Baig, M., et al. "Evolution of wear on enamel caused by tooth brushing with abrasive toothpaste slurries." Wear 476 (2021): 203580. This study shows that silica is abrasive to enamel and certain formulations of silica are worse than others.

Sodium Lauryl Sulfate

This foaming agent, often present in conventional toothpaste brands, can cause irritation to sensitive oral tissues and disrupt the natural balance of your mouth.

  • Green, A., et al. "A randomised clinical study comparing the effect of Steareth 30 and SLS containing toothpastes on oral epithelial integrity (desquamation)." Journal of Dentistry 80 (2019): S33-S39. This study shows that people who suffer from mouth ulcers experience a major decrease in mouth ulcers when they remove SLS from their toothpaste.

Sugar Alcohols

Xylitol, Erythritol and Stevia are sugar alcohols commonly used to enhance the flavor of various toothpastes. However, they have the potential to negatively impact the integrity of healthy cells as well. The methods and materials used to make these alcohols are concerning.

  • Witkowski, Marco, et al. "Xylitol is prothrombotic and associated with cardiovascular risk." European Heart Journal 45.27 (2024): 2439-2452. Sugar alcohols have been under intense scrutiny in recent years. Many studies always spared xylitol as the one sugar alcohol that was not worrisome. However this study from the Cleveland Clinic highlights that increased levels of xylitol are associated with higher levels of stroke and heart attack. This and many other studies that have shown sugar alcohols are horrible for the gut and digestion have led us to avoid all sugar alcohols in all of our products and foods. Sugar alcohols are a major profit product for the industrial food processing world.

Titanium Dioxide

Found in many toothpaste formulations to make toothpaste white in color, titanium dioxide has been associated with potential health concerns and may have adverse effects on your well-being.

  • Nakagawa, Yuzuki, et al. "The photogenotoxicity of titanium dioxide particles." Mutation Research/Genetic Toxicology and Environmental Mutagenesis 394.1-3 (1997): 125-132. This study showed that photoexcited TiO2 particles induced primary DNA damage and structural chromosome aberrations in cultured mammalian cells.

Triclosan

Often used as an antibacterial agent, triclosan has raised concerns due to its potential contribution to antibiotic resistance and environmental harm.

  • Dinwiddie, Michael T., Paul D. Terry, and Jiangang Chen. "Recent evidence regarding triclosan and cancer risk." International journal of environmental research and public health 11.2 (2014): 2209-2217. This study highlights the risks of triclosan and cancer risks, it provides celleular research that raises many red flags.

Xanthan Gum

This thickening agent, present in certain toothpaste formulations, may cause allergic reactions in some individuals and can be a concern for those with sensitivities.

  • Zhang, Shanshan, et al. "Effects of four food hydrocolloids on colitis and their regulatory effect on gut microbiota." Carbohydrate Polymers 323 (2024): 121368. This study shows that in some people xantham gum and carrageenans can negatively impact the gut microbiome and worsen symptoms in people who suffer from irritable bowel syndrome.

Ready for a healthier clean?

Try Yin & Fang and feel the difference.